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Creative Director with over 20 years experience within the creative industries, fashion retail and branding. Led teams within brands such as Ted Baker, built their creative vision that has been at the heart of their global expansion. From a small UK based menswear business to a global lifestyle brand, I have forged the brand's unique tone of voice and visual image propelling customer engagement, new business initiatives and licence partnerships across the world.


Working across all mediums of branding, 

campaign advertising, experiential, interactive design, display, moving image, VR. My obsession with innovation and driving conversation has led to some of the industries most memorable campaigns, in many cases pushing brands to make steps, others haven't made before.

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