‘Fit to A T’ Women’s activewear launched in January 2016, a new branded treatment was required. The new direction had to strike a balance between lifestyle and the high-performance nature of the product, at the same time showcasing a new print each season.

 

The new look and feel had to work across a selection on and offline marketing assets, product labelling and packaging as well as affiliate gym and retail spaces.

 

To launch the collection a bespoke set of stills and moving image assets were created.