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Fit to a T

new collection launch

‘Fit to A T’ Women’s activewear launched in January 2016, a new branded treatment was required. The new direction had to strike a balance between lifestyle and the high-performance nature of the product, at the same time showcasing a new print each season.


The new look and feel had to work across a selection on and offline marketing assets, product labelling and packaging as well as affiliate gym and retail spaces.


To launch the collection a bespoke set of stills and moving image assets were created.

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