For SS17 the brief was to build a 360° campaign. Customers were invited to poke around the Baker family home, reveal hidden content and purchase the collection, which is worn by the characters. A fully shoppable film sat at the heart once more, this time using 360° image capture. A version of the film came with an extra layer with the addition of Google Cardboard for a more immersive experience.

 

The introduction to this seemingly perfect family launched online. It's visual treatment set the standard for the entire season across all on and off-line marketing assets, industry events and interactive window displays too.