Ted’s Grooming room product launch
Ted’s Grooming Room product launched Autumn 2017, available at tedsgroomingrooms.com, grooming room salons and participating Ted Baker Retail stores.
The brief was to design and develop a complete range of branded dispensers for Ted's Grooming Room. From beard oil to shaving gels, to cologne to hair mud. The expansive range had to nod to the traditions of male grooming, at the same time standing out visually in a fast-growing market with bold shelf appeal.
To support the launch, a bespoke set of stills and moving image assets were also created. Close up shots demonstrating the nourishing and cleansing properties of the product, sat alongside a suite of 'how to' films to illustrate the application and regimes they should be used in.