A new brand creation, brand guideline and TOV document to replace the previously named GoSweat, a London based health & wellbeing service provider.

 

'Heka',an Egyptian word meaning magic became the new name of the brand. A subtle nod towards the emotional value and "feel-good" factor of becoming a member, and the physical benefits of using their services.

 

The new branded look expresses the kinetic motion of human beings, using abstract references to Egyptian symbolism.