Mission Impeccable
campaign with shoppable film
For AW16 the brief was to build a 360° campaign where customers were tasked to unravel the mystery with Ted’s gripping short film. An exciting collaboration with director Guy new AW16 Ritchie, created as an entirely shoppable film experience.
The cinematic moment launched online and it's visual treatment set up the look and feel for the whole season across all on and industry events and interactive window off-line marketing assets, displays too.
Using Google voice-search technology, we gave customers the chance to gain access to exclusive deals and content by speaking unique code phrases to identify themselves as agents. People walking past participating Ted stores were invited to voice search for a specific phrase and access a secret mobile website to win prizes.
Central to the whole campaign was the shoppable online film. Online viewers were able to experience the shoppable film hosted on tedbaker.com, Selfridges in the UK and on Nordstrom.com in the US. Customers were invited to reveal hidden content and purchase the collection, which was worn by the characters.
Adopting characteristics of an Instagram hack, the Needle starts releasing clues as to Ted’s upcoming collection. Followers of the account were invited to decrypt the clues and win prizes. The clues built up to a final reveal that allowed those with the full story to enter a prize draw for a 1000 GBP shopping spree
Using Google voice-search technology, we gave customers the chance to gain access to exclusive deals and content by speaking unique code phrases to identify themselves as agents. People walking past participating Ted stores were invited to voice search for a specific phrase and access a secret mobile website to win prizes.