Ted Baker launched ‘Colour by Numbers’ a new womenswear capsule collection in summer 2017. The product stood out from the usual mainline ‘floral print’ based items, offering simple silhouettes, considered colourways and refined finishes. 

 

The brief was to create a brand identity to reflect the new direction for the product and its labelling. The treatment had to follow through across all on and off-line marketing assets too, echoing its bold, design-led and contemporary edge.