‘Up to Your Antlers in Gifts’
'Up to Your Antlers in Gifts' keeps with Ted's tradition by having the retail window central to the overall campaign.
2017 had specific requirements, a focused selection of men's and women's accessories had to be pushed within his retail windows, this was mirrored online on Ted's eCommerce platform too.
Using an engaging yet irreverent visual treatment, it had to house the product centrally. At the same time, it had to expand on the idea across a selection of on and off-line promotional assets too.