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Refine with Alfi

Refine with Alfi (Avatar Led Fitness Instructor) is a Yoga and fitness app brought to life for the east London yoga studio ‘The Refinery E9’.


The brief was to build a future-proof mobile first experience that would take their physical/bricks-and-mortar operation global. To differentiate themselves, they needed something innovative, fun, and accessible – something that would make them stand out in a crowded market.


Motion capture suits and sensor technology with Unity engine and algorithms powered classes dynamically with infinite, personalised combinations.



Creative direction, art-direction, characterisation, tone of voice & brand ideation, UX/UI design.

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